Sterling Insurance Group Expands to Boston with Soo Hoo Insurance
Sterling Insurance Group now serves clients across Greater Boston and New England through its acquisition of Soo Hoo Insurance Agency — a trusted, multilingual Boston insurance agency offering service in English, Mandarin, and Cantonese since 1993.
A trusted Chinese insurance agency serving Boston and Greater New England
For more than three decades, Soo Hoo Insurance Agency has been a cornerstone of Boston's Chinatown and surrounding neighborhoods, providing trusted, full-service insurance in English, Mandarin, and Cantonese. Founded in 1993, the agency built its reputation on accessibility, community relationships, and personalized guidance for individuals, families, and businesses throughout Greater Boston and New England.
Sterling Insurance Group is proud to announce the acquisition of Soo Hoo Insurance Agency, bringing together two established Massachusetts independent agencies under one platform — while preserving everything that has made Soo Hoo Insurance a trusted name in the Boston Chinese community for over thirty years.
Mandarin, Cantonese, and English — insurance guidance in your language
Finding an insurance advisor who can communicate clearly in your language is not a convenience — it is essential to making confident, informed decisions about protecting your home, business, and family. Soo Hoo Insurance has offered that connection to Greater Boston's Chinese community since 1993, with a multilingual team fluent in English, Mandarin, and Cantonese.
As part of Sterling Insurance Group, that commitment continues without interruption. Clients can expect the same familiar team, the same language accessibility, and the same community presence — now supported by an expanded network of carrier relationships across Massachusetts.
Expanding options for high-value and coastal clients across Massachusetts
Sterling Insurance Group was founded in Vineyard Haven in 2017 with a focus on high-value households, coastal homeowners, and clients with complex personal and commercial insurance needs. The agency has developed deep familiarity serving clients on Martha's Vineyard, Nantucket, Hingham, Cape Cod, and Greater Boston — markets where insuring higher-value and waterfront properties has become increasingly specialized work as major carriers have reduced their coastal appetites.
The acquisition of Soo Hoo Insurance extends that experience and carrier access into Boston, where many households and businesses benefit from access to a broader range of carriers, more tailored coverage options, and an advisory approach that goes beyond simply placing a policy. Through its expanded platform, Sterling Insurance Group can now offer Boston-area clients the same high-touch, independent advisory model that has guided Island and South Shore clients for nearly a decade.
Coverage availability and eligibility vary by carrier and are subject to underwriting review. Our team works with each client individually to identify options that may be appropriate for their specific property, risk profile, and coverage goals.
What the acquisition means for existing Soo Hoo and Sterling clients
For current Soo Hoo Insurance clients, continuity is the priority. Existing policies remain in place with the same insurance companies, and your day-to-day service and team contacts will continue as before. Sterling Insurance Group will communicate directly with clients in advance of any material operational updates, and no changes to coverage will occur without prior consultation.
For Sterling Insurance Group clients, the Boston expansion opens additional resources and referral support for clients with Greater Boston connections, multi-location households, or businesses that span the Islands, South Shore, and the city.
We encourage all clients — new and existing — to reach out to our team with any questions. Our role as independent advisors is to help you understand your options, review your coverage regularly, and make informed decisions about protecting what matters most.
About Soo Hoo Insurance — a Sterling Insurance Group division
Soo Hoo Insurance Agency was founded in 1993 in Boston's Chinatown neighborhood. For over thirty years, the agency has served individuals, families, and businesses throughout Greater Boston and New England, offering full-service insurance in English, Mandarin, and Cantonese.
As a division of Sterling Insurance Group, Soo Hoo Insurance continues to operate under its established name, with the same team and the same community commitment — now backed by the expanded carrier access and resources of Sterling's independent platform.
Soo Hoo Insurance | A Division of Sterling Insurance Group
Boston, MA | Serving Greater Boston and New England
English · 普通话 (Mandarin) · 粤语 (Cantonese)
About Sterling Insurance Group
Sterling Insurance Group is an independent insurance agency headquartered in Vineyard Haven, Massachusetts, with a focus on high-value personal lines, coastal property, and complex household insurance needs. The agency serves clients on Martha's Vineyard, Nantucket, Hingham, Cape Cod, Greater Boston, and throughout Massachusetts.
As an independent agency, Sterling Insurance Group works with multiple insurance carriers and recommends coverage based on each client's individual needs, property characteristics, and coverage goals — not a single company's products.
Coverage availability, eligibility, and pricing are subject to underwriting review and vary by carrier. This article is for informational purposes only and does not constitute a binding representation of coverage terms or carrier participation.
Questions? Contact our team.
insurewithsterling.com | Martha's Vineyard · Nantucket · Hingham · Cape Cod · Boston
Read more: Agency Checklists covered the acquisition here.
