Meet the Sterling
Insurance Team
At Sterling Insurance Group, our team of credentialed personal and commercial insurance professionals specializes in protecting high-value homes, coastal properties, and island estates across Martha's Vineyard and Massachusetts. With deep expertise in complex coastal risk, high-net-worth homeowners insurance, builders risk, and the unique coverage needs of waterfront and historic properties, we bring the knowledge and carrier relationships that discerning property owners rely on. Every client works with a licensed, designated professional who understands the risks of island living and the standards that come with it.
Heidi brings 33 years of insurance expertise and the ARM, AAI, and CPRIA designations to her role as Sterling's Martha's Vineyard regional sales leader. A Boston University graduate and true Vineyard islander, she is the go-to resource for high-value property, coastal estates, and complex personal risk on the Island.
Regional Sales Director, MV & Senior Account Manager
Wendy has called Martha's Vineyard home since 1991 and brings 8 years as an RMV Supervisor to her role as Account Manager and RMV Liaison. Working toward her CISR, she offers unmatched island knowledge, warmth, and fluency in vehicle-related insurance, registration, and compliance.
Personal Lines Account Manager & RMV Liaison
Personal & Commercial Lines Account Manager
Samantha is a CISR-designated Account Manager and Rutgers University graduate who brings a homeowner's perspective to every client conversation on Martha's Vineyard. Working toward her CIC, she serves personal and commercial clients with precision and warmth. Known for competitive spirit on and off the pickleball court.
Leadership
Personal Lines Account Manager
Connie is a Personal Lines Account Manager at Sterling Insurance Group, specializing in auto and home insurance for clients in Boston and across Martha’s Vineyard and the Cape and Islands. With 10 years of client service experience and a CISR designation in progress, she brings calm, detailed guidance to every policy review and renewal.
Compliance & Accounting Specialist
Wendell supports our team with compliance, accounting, DocuSign processing, and agency billing, while also backing up our account managers on day-to-day service. A newer member of the Sterling team, Wendell brings a detail-oriented approach to the behind-the-scenes work that keeps our agency running smoothly for clients across Martha's Vineyard, Nantucket, the Cape, and Boston.
Account Managers & Service Team
Chief Executive Officer & Principal
Libby Soo Hoo is the CEO and Principal of Sterling Insurance Group, born and raised on Martha's Vineyard with more than 15 years leading independent agency operations. A Babson College graduate, AAI and CPIA-designated, and two-time Elite Women in Insurance honoree (2017 and 2024), she brings executive education from Wharton, Kellogg, and Booth to agency leadership, alongside a lifelong passion for the arts, including studies at RISD.
Chief Operating Officer & Principal
Rich Soo Hoo is the Co-Founder and COO of Sterling Insurance Group, with more than 20 years insuring high-value coastal homes, Martha's Vineyard waterfront estates, restaurants, and trade contractors across Massachusetts. A CIC, LIA, AAI, and CISR, Babson College graduate, Martha's Vineyard 40 Under 40 honoree, volunteer firefighter, and former MAIA Young Agent of the Year nominee, he brings unmatched credentials and Island expertise to every complex account.